The bicycle is as polpular as never before and I´m happy that I can continue to be a part of this fantastic development together with SIGMA as my new partner! With our focus on sustainability and safety on the bike we have great goals together. You´ll find more info below in our press release.

Neustadt an der Weinstraße, 16 April 2021 - Marcel Kittel, winner of 14 Tour de France stages, is joining the SIGMA brand ambassador team. "We are excited to have Marcel Kittel with us. His passion for biking fits perfectly with what we do," says Thomas Seifert, SIGMA's managing director. "He stands for all the things we love about cycling: freedom, security, sustainability, and the joy of biking. Marcel's likeable, open manner makes him the perfect SIGMA brand ambassador and will enable us to reach an even broader segment of the public."

"Biking is the greatest hobby in the world"
His long professional cycling career (19 grand tour stage victories and many cycle race successes all over the world) has won Kittel a place in the heart of the cycling community. Kittel, who was born in Thuringia, Germany, finished his professional career in 2019. But biking remains an important part of his life.
"Now that my career is over, cycling means more to me than just riding around on a racing bike. Biking is the greatest hobby in the world. You're outside, you get to spend time on your bike with friends or family, and you can leave the daily grind behind," he says.

Over the next several years, he will support the SIGMA brand with his cycling expertise and represent the brand in public. "I want to work with SIGMA to motivate people to exercise more and enjoy cycling," Kittel says. "I have spent half of my life on a bicycle in road traffic, and those years have given me the impression that things out there are getting rougher. That is why it is very important to address bike safety. That is the issue I want to join SIGMA in tackling."

The cycling pro considers good, reliable equipment to be an integral part of cycling. "What I like about SIGMA is that it gives everyone access to cycling with high-performance, affordable products that give bikers great support in daily bike use and in training. To me, that spells a great foundation for a successful partnership, and I am looking forward to many joint projects."

Photos: © Marco Fischer / SIGMA